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ITL 2019 has ended
Friday, September 27 • 1:00pm - 2:30pm
Lightning Talk: Authentic "Learning by Doing" Projects In Business In Market Research Course

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Experiential learning environments and "learning by doing" are accepted as effective instructional methods.  Application in our market research classes immerses students in an authentic project, e.g. students perceived marketing curriculum needs. The information is used to improve the curriculum and to complete class projects. Some voluntarily do projects for real clients, e.g. The Honey Bee Initiative, Executive and Professional Education, and others. Participants will be able to generalize the authentic learning opportunities to their curriculum.

Please see the ITL Conference Proceedings for additional information and any presenter materials.
https://journals.gmu.edu/index.php/ITLCP/article/view/2583​​​


Friday September 27, 2019 1:00pm - 2:30pm
Johnson Center (George's)